Leeds United has been one of Adidas’ top clubs in terms of kit sales, even though they play in the Championship.
Their commercial success often mirrors clubs in the Premier League’s top half, showing their strength in revenue generation.
However, they recently missed out on being included in Adidas’ “elite” category, which could have brought an additional £30 million annually.
Adidas’ Elite Category and Newcastle United
Adidas has elevated Newcastle United to this “elite” category, securing them a major deal worth £30 million per season.
Despite similar kit sales, Leeds United has not yet been upgraded to this status.
Newcastle’s strong commercial relationship with Adidas includes training gear and lifestyle products, similar to what Leeds offers.
Leeds’ Future with Adidas or Another Brand?
Leeds’ current contract with Adidas is in its final year, and while the club remains valuable to any potential manufacturer due to its strong kit sales, they are not being prioritized by Adidas like Newcastle.
This opens the door for other brands to potentially secure a deal with Leeds, as their commercial success is attractive to many kit manufacturers.
Leeds United’s fans and commercial presence still hold great value, and it’s likely their next deal, with Adidas or another brand, will reflect their immense contribution to sales.
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