Leeds United is delighted to announce that television and home appliance giant, Hisense will continue sponsorship of the club for another three years.
Hisense, which started supporting Leeds in the 2020/21 season are to continue with a name on the East Stand at Elland Road.
The stand, which is named after Leeds legend Jack Charlton and has Hisense branding on it already demonstrates their strong link with the club.
The relationship goes beyond just the stadium, there are added benefits for those fans at home.
A dedicated LUTV app will be found on Hisense’s VIDAA Smart TV platform.
The deal will see fans with Hisense TVs able to access Leeds United content from their home screens in the near future.
It is due to launch in the latter part of this year, with a final date still undecided.
Better Tech for Leeds United
Hisense will also install new technology at Leeds United’s training ground, Thorp Arch, as well as Elland Road.
This also involves the upgrading of TVs at hospitality lounges to guarantee fans and guests alike are watching with comfort.
Hisense UK Head of Marketing Arun Bhatoye said he was excited to grow the partnership.
He said, “Leeds United is a very special football team, and we’re incredibly proud to extend our partnership with a club that is at the heart of a vibrant and passionate community. Our continued collaboration demonstrates our commitment to sports partnerships and helping fans engage with their favorite sport in entirely new ways.”
Leeds United’s Strong Connection with Hisense
Chief Operating Officer at Leeds United Morrie Eisenberg, also commented on the extended partnership.
“We are so delighted with the support they have provided to this point and pleased that it has now become a much larger part of our official club partnership for another three years. Alongside their high-profile branding on the Jack Charlton East Stand, Leeds United are looking forward to working closely with Hisense on additional partner initiatives and brand awareness campaigns.”
Hisense is the brand that everyone knows and a leading global electronic appliances manufacturer, so his partnership with Leeds United helps keep their strong ties to football alive.
The club and Hisense will also be looking to work together on exciting ways that fans can interact, whether inside the stadium or from home.
A Winning Partnership
A win-win extended sponsorship deal for both Leeds United and Hisense. Fans can expect more content, better technology, and continued support from one of the world’s leading tech brands.
With the new LUTV app coming soon, watching Leeds United has never been easier for Hisense TV owners.
The deal in place sees both Leeds United and Hisense strive to enhance their fan experience, adding a sense of connectivity when fans are at the game or watching from home.
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